17 July 2017
Since its birth birth in 2009, W has been at the vanguard of Britain’s food culture – literally setting the tastes of the nation.
From the birth of the street food movement with MEATLiquor and Pizza Pilgrims, to driving the national news agenda with award-winning campaigns from Marmite and Ben & Jerry’s. From creating the super-premium spirits market – and unique cultural events – with Hendrick’s Gin, to establishing the Aperol Spritz as Britain’s favourite aperitivo. From the Kopparberg Urban forest, to the Campari Red Night District. We don’t just reflect the trends, we define them.
In the supermarket aisle, W’s initiatives generate stand-out presence every day for spreads and sauces, cereals, crisp breads and snacks, soft drinks and ice-cream. Our work with many of the world’s biggest food brands has given us industry-leading insight into the minds and habits of today’s consumer – further underpinned by our Enterprise division’s relationships with cutting-edge shopper marketing and retail technology businesses.
And the agency’s unbeatable sector expertise has been recognised by its appointment as communications partner for the UK’s biggest food media brand. Our campaign for the launch of the new BBC Good Food Nation Report will see this landmark research making headlines in 2017 and beyond.