19 July 2017

As part of OpenTable’s core objective to become the ultimate choice in everyday dining, House by W’s campaign was designed to demonstrate the brand’s expertise and understanding of the consumer dining experience.

Launched with a specially commissioned study that examined the nation’s attitude to restaurant service, we created the first ever Tipping Map of the UK. The research revealed the country’s most generous (and most miserly) tippers, broken down by region, city, gender, and average spend – challenging common conceptions about British thrift and the provide new insights into the dining experience across the UK.

The Tipping Map of the UK attracted widespread national and regional print, online and broadcast coverage.