SAILOR JERRY: THE RIDE

19 July 2017

Drawing on Sailor Jerry’s connection with biker culture, House by W created an action packed, balls-to-the-wall, 16-day riding tour across every corner of the UK that reached consumers and trade, along with producing a wealth of kick-ass digital content.

We commissioned the best customisers in the business, Kingdom of Kicks, to make-over a 1960s pan-head Harley Davidson. We then recruited a team of on-brand and press worthy influencers, including a tattooist, model, photographer and a pro-BMXer and created an adrenalin-fuelled schedule of events and challenges – including three Sailor Jerry Presents gigs and on-trade stop-offs.

More than 600,000 people viewed the video content, while the activity secured more than 60 pieces of positive branded coverage.