DISCOVERY CHANNEL: IDRIS ELBA NO LIMITS

19 July 2017

Idris Elba with the Ford Fiesta he is driving in the Circuit of Ireland Rally.

House by W launched the biggest show of the year for Discovery Channel – a UK originated series with high-profile talent who fitted the brand perfectly.

Idris Elba with at white waltham airfield, training for the Aerobatics competition.

Despite limited access to Idris himself, we secured nearly 300 pieces of coverage in target outlets through careful management of assets, as well as proactive news generation and experiential activity, all underpinned by ongoing media relations.

The series premiere exceeded ratings targets for Discovery Channel – the key commercial indicator of the success of the campaign.